Sandra Regalado, Social Media Director  Former Account Supervisor for Ogilvy & Mather on the IBM Latin America account. At Saatchi & Saatchi, Sandra supervised the Tide (P&G) account for the US Hispanic market. Sandra has also developed brand strategies for Grey Advertising, JWT and nickandpaul where she developed product launches on the Unilever account. On the client side, Sandra headed the interactive team at Kenneth Cole and launched their ecommerce site. Most recently, Sandra was VP of Marketing for Kaleidoscope Youth Marketing.